![]() We’re looking forward to working with Snap to unlock even more innovative features and allow creativity and expressive communication across Snapchat’s community.” When entertainment and social media companies work together, fans are able to creatively build close-knit communities around the artists and the music they love, all while ensuring that artists are fairly compensated for the use of their music. Michael Nash, UMG’s Executive Vice President of Digital Strategy, said, “We’re thrilled to build on our innovative and collaborative relationship with Snap and to provide Snapchat’s users with access to UMG’s vast catalog of the most iconic recordings of all time. UMG is additionally developing augmented reality music Lens content featuring the company’s artists that will be regularly available in Snap’s Lens Carousel and Lens Studio, with the opportunity to feature merchandise launches and e-commerce experiences. Under the terms of the innovative multi-year agreement, UMG’s entire recorded music catalog is available on a global basis in Snapchat’s Sounds tool, including Search and curated Playlists. ![]() today announced an expansive multifaceted global agreement that will allow Snapchat’s users to incorporate UMG’s catalog of recorded music and content into creative tools, including Sounds and augmented reality Lenses. HILVERSUM, NETHERLANDS & SANTA MONICA, JUniversal Music Group (UMG), the world leader in music-based entertainment, and Snap Inc. Multi-year deal builds on companies’ track-record of launching first-ever features and artist collaborations ANNOUNCE EXPANSIVE GLOBAL AGREEMENT THAT SPANS RECORDED MUSIC AND AUGMENTED REALITY EXPERIENCES
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